A level Media Studies - Advertising

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on October 15, 2018

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Shelter essay - 14 / 01 / 19 [400 / 500 words]

How is media language used in the Shelter advert? Refer to the social, political and cultural contexts in your response [15 marks] Approx 500 words Shelter is an organisation that aims to prevent homeless by giving advice, helping people behind on their payments or helping already homeless people. This specific campaign was spawned as a direct response to the CSR when they cut social housing by 60% in 2010. The advertisements use a multitude of language to attempt to shock the viewer, as do many charity ads, they are supposed to be a shock to the viewer to compel them to seek help if the situation is any way familiar to the viewer. One way they attempt to do this is by having the text overlayed, on top of the faces, in a transparent red color. This is not only done to have an allusion to blood, which could connote that the lives of your family/ your own life is in your hands, but also to give the text/reader a sense of urgency or emergency. The rest of the text at the bottom, n

McCann McCann's parents generally showed a lot of disregard for the case, this was specifically more prevalent with Kate McCann show showed a eerie lack of concern. This would only end up adding to the claims that they had staged the entire ordeal. Throughout the case, the parents status as senior doctors was constantly brought up which, perhaps inadvertently, gave there daughter a 'higher value'. So high in fact, that newspapers were willing to give £1.5m to whoever was able to find her, a far cry from the mere £50,000 that was offered for shannon; Who's parents have no job and therefore have a incredibly low standing which may or may not have affected the value of their daughter. They also attempt to portray her as a good mother, so good infact that Kate McCann could not even bear to be separated from there current children at night. The father is also portrayed as hard working and someone who people SHOULD sympathise for. Although this view was, no doubt, influ

Music Video Analysis

A-ha 'Take on me' Director: Steve Barron Release date: 1985 Filming location: Kim's cafe (Now called 'Savoy' cafe) and on a sound stage in London.

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